You just got home from a stellar networking event, you’re pumped! Between the cocktails and hors d'oeuvres you made a bazillion (okay, six) solid contacts. What’s next? How do you follow up? After all, dismissing this type of event as merely tangential is a BIG mistake!
1. The Responsibility to Reconnect Is On You
The burden is on you to pursue a relationship. Establish a process for engaging contacts after the conclusion of an event. If you don’t take first steps, chances are the relationship won’t move beyond the first interaction. Prioritize and formulate a follow up strategy that works best for you and your firm. The purpose of cultivation after the first time meeting someone, is to get to know them further.
2. Take a Strategic Approach to Building Your Network
Brilliant ideas deserve to be shared. Sharing ideas/breakthroughs to your network is a valuable and powerful tool when fully utilized. Identify shared skills within your current network and focus on what areas you are weak in. Is there anyone who could add value and fill those knowledge gaps? What can you offer them in return?
3. Remember Why You Are Doing This
It’s easy to lose sight of why you are spending so much time and effort attending “after hours” events. While it’s important to have a strong work-life balance, it’s also imperative to your success that you grow your business. The extra effort is worth it. When you find yourself slipping into a funk, remind yourself of the many benefits.
4. Benefits of Networking:
5. Break From Your Routine and Your Comfort Zone
Make meeting new people a new goal. Walk a different route, try a new coffee shop or hold the elevator instead of taking it alone. After all, “How do you measure a year - 525,600 minutes.” Don’t measure your year by number of events, but by the successful interactions and experiences gained. Now go! Get out there and uncover those new opportunities!